d.6: Corporate Identity/Logo
Evaluate the current corporate identity (logo) and if necessary establish a stronger one, through: i. setting up a review
process and subject to the outcome, engaging an appropriate consultant for the design of a new logo and any other aspects
of CI deemed necessary; ii. reviewing the level of ‘Britishness’ the Academy wishes to convey, and in which arenas this aspect
should be highlighted; iii. establishing guidelines for use of new (or existing) corporate identity material for the office
and all sub groups of BAM.
Other Information:
target date for reporting to Council on this, defer to 2009
Indicator(s):
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