1.4: Strategic Assets
Develop and Market Strategic Assets for Local Economies Other Information:
A recognized way of strengthening communities and their economies is through the identification and development of local cultural,
heritage, and natural assets. This approach to development recognizes and builds on indigenous resources, experience, wisdom,
skills, and capacity in Appalachian communities. Creating local homegrown economic opportunity is central to this asset-based
approach. Appalachia's arts, crafts, music, and heritage resources and its natural and recreational assets can be leveraged
for the economic benefit of the Region. Selected Strategies: Identify local and regional assets for development. Create strategies
that help existing and new local businesses capitalize on indigenous assets. Support efforts to maximize the economic benefits
of the Appalachian heritage tourism and crafts industries through awareness and marketing opportunities.
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