- Value [1] Moral Foundations Theory
- Our theoretical approach begins with Moral Foundations Theory (Haidt & Graham, 2007), but we draw from and test many theories
in moral and political psychology.
- Value [2] Non-Partisanship
- We strive to be non-partisan, even as we acknowledge (and study) the difficulty of escaping bias. We begin with the assumption
that partisans of all types are guided by sincere moral convictions, and we try to understand those convictions within the
context of people's larger networks of meanings and values.
- Value [3] Innovation
- We strive to be technologically and methodologically innovative, taking full advantage of the web and other technologies to
improve our research. We are particularly interested in discovering what can be done with our ultra-large dataset which cannot
be done with more conventional datasets.
- Value [4] Ethics
- We strive to be ethical in our research. We want to ensure that our research participants never feel exploited; we want them
to gain as much from their participation as we do.
- Value [5] Feedback
- We therefore try to create feedback pages for each study that are informative and interesting. We take user comments seriously
and use them to improve our research.
- Value [6] Openness
- We prize openness and collaboration in science.
- Value [7] Collaboration
- While logistics prevent us from entertaining all requests, we generally welcome joint projects with other investigators, and
we sometimes make our data available to other scientists while guarding the privacy and anonymity of our participants.
- Value [8] Political Civility
- Value [9] Constructive Criticism
- If you believe that we have failed to live up to any of these principles, please email us: webmaster at yourmorals.org
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