1: A Theory of Change
Develop a theory of change Other Information:
Given where the Wikimedia movement currently is, what should its primary goals be over the next five years? What can those
of us in the movement do to get us closer to achieving this lofty vision? To help answer this question and to provide some
context for these goals, we've developed a theory of change. In a nutshell, there is a virtuous circle between participation
in our movement and the quality and reach of our content. These three elements are inextricably tied. Without a healthy and
diverse community of participants, the quality of our content will suffer. Without high-quality, multilingual content, we
will not be able to reach broader audiences. Investing in any of these elements will have a positive effect on the others.
Or put another way: reach drives participation, which drives quality, which in turn drives reach. Investing in any of these
three areas will also require a corresponding investment in our technology infrastructure. If we want to have more contributors
or more audio and video content, we must have the infrastructure to support this. Furthermore, change is certain: the world
may be vastly different in five years than it is right now, and we should adapt to fit that changing world. We must be prepared
to experiment and to learn. Our theory of change suggests that we spend the next five years focusing on the following four
goals: 1.Infrastructure 2.Diversity 3.Participation 4.Innovation The rest of the article is about these movement priorities.
Objective(s):
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