SERVICE 2: Public Information

INCREASE PUBLIC INFORMATION THROUGH WEB-BASED AND SOCIAL MEDIA ENGAGEMENT

Other Information:

Overview: USAID is in the process of creating formal guidelines for Agency use of Social Media. As a first step toward establishing these guidelines, USAID’s Bureau for Legislative and Public Affairs has set up an intranet site for USAID staff which addresses key issues surrounding the use of social media such as content considerations, technical requirements, comments and privacy, and compliance with relevant OMB memoranda. A key deliverable in this effort has also been the Development Outreach and Communications Survival Manual, a guidance document for USAID staff seeking to engage various audiences through social media. Key Customer Groups: General public; Agency staff Challenges: Adopting new technologies brings risk as well as opportunity. While highlighting opportunities for Agency staff to use social media, USAID has also had to address inherent risks including the use of third party software, privacy issues, and guidelines for formal communications with USAID. Featured Actions: Creation of formal guidelines for Agency use of Social Media; Agency-wide website redesign; Strategy for Digital Engagement

Stakeholder(s):

• Bureau for Legislative and Public Affairs (LPA)


• General Public


• USAID Staff

Objective(s):

S 2.1: Feedback

S 2.2: Best Practices

S 2.2.1: Social Media Platforms

S 2.2.2: Government Domain

S 2.3: Metrics and Standards

S 2.4: Streamlining

S 2.4.1: Format

S 2.4.2: Technique

Content