2.4: UNU Brand
Enhancing the UNU brand Other Information:
As an academic institution within the United Nations system, the UN University has a unique “brand” that conveys an image
of neutrality and a distinct international profile. As a think tank for the United Nations, the UNU must ensure that its “brand”
is supported by a reputation for high quality research, for the relevance of its research outcomes and for its credibility.
As a system of research and training centres and programmes, the University must also present a unified brand which can help
to enhance the University’s worldwide visibility.
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