4: Promotion
Raise the profile and promote the depth and breadth of UK photonics excellence Other Information:
A co-ordinated communications plan using all media channels should be developed to address schools, government administrations,
overseas posts, regional and devolved government, industry, the finance community and the general public. A network of industry
‘experts’ and showcase international trade and technology conferences could support the programme. This plan should address
both domestic and international audiences.
Objective(s):
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