2.3: Channel Management

Objective(s):

12: Channel Management Framework

12.1: Channel Management Framework

12.1.1: Audit

12.1.2: Vision and Roadmap

13: Channel Mapping

13.1: Customer Interactions

13.2: Holistic Approach

14: Channel Transformation

14.1: Channel Transformation Strategy

14.1.1: Digital Channels

14.1.2: Cost and Performance

14.1.3: Cross-Channel Management

14.1.4: Mixed Economy Delivery

14.1.5: Partnerships

Content