4: Community Connections
Expand and Strengthen Connections with the Community Other Information:
Strategic Rationale: Tunxis Community College is a significant asset to the region but has the potential to add even more
value to the communities it serves. To make that possible, it is necessary to expand our current efforts to inform the public,
schools, businesses, governmental entities, and community organizations of the many strengths and areas of excellence at the
college. We should adopt a more comprehensive view of marketing and admissions recruitment efforts, in which a variety of
promotional vehicles are utilized. As part of the marketing strategy, focus should also be given to developing and managing
special relationships and partnerships, as well as product (service/program) development and research. These efforts require
the collaboration of marketing and admissions with faculty, as well as institutional research, academic affairs, and workforce
development and continuing education. Rather than simply ―selling‖ our programs to potential students, we should continue
to increase the visibility of the College in the whole community and address all relevant publics. Marketing should further
increase its focus on increasing resources, in addition to its focus on reputation and enrollment goals.
Objective(s):
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