Strategic Themes C: Opportunities

Cultivate Opportunities

Other Information:

Analysis of SOA employer research suggests that the “narrow and technical” perception of the profession is a barrier to expanded opportunities for actuaries. In response, the North American actuarial organizations, led by the SOA, launched an image campaign to create a more dynamic and “market-relevant” image of the profession and to increase awareness of the value that actuaries can bring to the table. A key goal is to create a shared vision of the actuary as a 21st century thought leader. The image campaign will reinforce the profession’s technical skills while creating a more dynamic and relevant perception of the profession in the minds of key employers and their influencers. At the same time, the SOA will leverage intellectual capital to extend the influence of the profession in current and new disciplines. Finally, the SOA must ensure a strong supply of well-qualified actuaries to meet these expectations and market demands.

Objective(s):

Strategic Themes C.1: Branding and Marketing

Strategic Themes C.2: New Practices

Strategic Themes C.3: New Candidates

Content