Documents/SDo2/6: Web 2.0

6: Web 2.0

Leverage the collaborative power of Web 2.0.

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Leveraging the Collaborative Power of Web 2.0 -- Strategic doing is not an event. It's a process. Indeed, with strategic doing, the process is the product. By connecting assets to our emerging opportunities, defining clear outcomes, setting action plans, and committing to learning, we are strengthening the habits we need to build networks and the trust that powers them. The collaborative tools of Web 2.0 -- blogs, wikis, RSS feeds, and others -- energize strategic doing. These tools enable us to collaborate remotely. Web 2.0 unleashes the true power of the Internet - its interactivity. Web 2.0 tools make the two way flow of information easy. We can now communicate "one-to-one", "one-to-many" and "many-to-one". We can embed or stream video and audio files, so that people can be "in the room". We can share files and co-author documents. All this power is now in the hands of everyone. These tools are now simple enough for anyone who can type. This interactivity creates profound implications. Information is freely available, and we can locate just what we need quickly. We can filter vast amounts of information and receive only what we want. Continuous learning is open to anyone with a connection to the Internet. People with similar interests can now find each other easily. Equally important, these tools enable on-line communities to thrive. They facilitate creativity, collaboration and sharing among members of a community. Strategic doing quickly leads to the formation of new communities. Web 2.0 tools empower these communities to continue their collaborations.

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