1.6: Market Promotion
Increase the exposure of domestic foods in national and international markets. Other Information:
In 2011-2012, the ministry plans to build on the success of the Foodland Ontario program by increasing the exposure of domestic
foods in national and international markets. Social media engagement with consumers will expand through the use of web, twitter,
online videos and Facebook, to encourage increased Ontario food purchases. Collaboration will continue with Ontario's retail,
food service sectors and food media. The ministry will also continue working with stakeholder groups and invest in increasing
Ontario food availability in the broader public sector, farmers markets, and on-farm markets.
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