2: Professional Appeal
Establish NAPFA as the Fee-Only financial advisor’s first choice when selecting a professional organization. Other Information:
Measurement: Growth of NAPFA membership as compared to growth of target market. Target market will be identified using the
Discovery RIA Database and an informal survey of industry experts. Target: Membership % growth at least in line with the %
growth of our target market. Measurement: Growth of NAPFA membership as compared to the growth of our sister organizations
i.e. FPA,The Society and AICPA/PFP Division. Target: Membership % growth at least in line with the % growth of our sister
organizations.
Objective(s):
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