8.2: Engineering Messages
Developing Effective Messages for Improving Public Understanding of Engineering Other Information:
The goal of this project, to be carried out by the National Academy of Engineering Program Office, is to encourage coordinated,
consistent, and effective communication by the engineering community about the role, importance, and career potential of engineering
to a variety of audiences, including school children, their parents, teachers, and counselors; policy makers at the local,
state, and federal level; and the public at large. The goal has three objectives: 1. Identify a small number of messages that
appear likely to encourage greater public understanding of engineering, 2. Test the effectiveness of these messages in a variety
of audiences, and 3. Disseminate the results of the message testing to the engineering community.
Indicator(s):
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