3: Strategic Rethinking

Strategically rethink how to deliver on your mission.

Other Information:

Individual agencies or major programs should strategically develop service focused uses that may involve using Web 2.0 approaches to reconfigure their business models or services in order to more effectively deliver on their own core missions or outcomes that require collaboration with other agencies. This rethinking should be a part of their required agency-wide strategic planning process and not just within their technology offices. For example the U.S. Army’s recruiting service introduced an online interactive game, “Today’s Army,” as a recruiting device, which has become an effective way to recruit new soldiers (www.todaysmilitary.com). Such a specific effort could be preceded by focused market research to appropriately design any such use for the citizen segment and identify the Web 2.0 environment where citizens could be targeted.

Stakeholder(s):

• Agency Managers


• Program Managers

Objective(s):

1

Content