1: Funding
Fund creative projects.
Stakeholder(s):
- Project Creators: Each project is independently created. The filmmakers, musicians, artists, and designers you see on Kickstarter have complete
control over and responsibility for their projects. Kickstarter is a platform and a resource; we're not involved in the development
of the projects themselves. Anyone can launch a project on Kickstarter as long as it meets our guidelines... Project creators
set a funding goal and deadline... Creators keep 100% ownership of their work.
- Filmmakers
- Musicians
- Artists
- Designers
- Project Backers: Together, creators and backers make projects happen. ... If people like a project, they can pledge money to make it happen.
Funding on Kickstarter is all-or-nothing — projects must reach their funding goals to receive any money. All-or-nothing funding
might seem scary, but it's amazingly effective in creating momentum and rallying people around an idea. To date, an impressive
44% of projects have reached their funding goals. Backers are supporting projects to help them come to life, not to profit
financially. Instead, project creators offer rewards to thank backers for their support. Backers of an effort to make a book
or film, for example, often get a copy of the finished work. A bigger pledge to a film project might get you into the premiere
— or a private screening for you and your friends. One artist raised funds to create a wall installation, then gave pieces
of it to her backers when the exhibit ended.
- Subscribers: Creative works were funded this way for centuries. Mozart, Beethoven, Whitman, Twain, and other artists funded works in similar
ways — not just with help from large patrons, but by soliciting money from smaller patrons, often called subscribers. In return
for their support, these subscribers might have received an early copy or special edition of the work. Kickstarter is an extension
of this model, turbocharged by the web.
- Mozart
- Beethoven
- Whitman
- Twain
Objective(s):
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