5.A: Communications Strategy
Develop and implement a communication strategy that increases both the visibility of ICSTI and awareness of ICSTI's influential
leadership role across the STI communities; and dimensionally improves information flow to members and potential members to
deliver a higher base level of membership value.
Other Information:
Key tasks: To develop the use of web technologies to enable collaborative exchange and participation. To agree and provide
the most appropriate range of member information services drawn from: regular bulletins/news updates and alerts, peer-to-peer
member exchange space, regular 'critical issue' communiqués customized to member interests, facilitated strategic 'brainstorm'
events. To commit marketing investment to promote ICSTI's evolving agenda, its projects and its conferences. To create a value
proposition that will drive the expansion of ICSTI's membership both by country and by type. Attention will focus on growing
the membership of the individual scientific unions, attracting national academies and learned societies, re-connecting with
publishers, and adding 'new generation' information companies. To ensure that the membership classification and dues structure
will encourage membership retention and growth.
Indicator(s):
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