Documents/IBM2015/2: Growth & Productivity/2.1: Global Integration/Indicator:1

Indicator: 1

[Outcome]

Measurements in/of Growth Market Share of Geographic Revenue

Type Actual Target Actual Actual Actual Actual Actual Actual Actual
StartDate 2000-01-01 2006-01-01 2007-01-01 2008-01-01 2009-01-01 2010-01-01 2011-01-01
EndDate 2015-12-31 2000-12-31 2006-12-31 2007-12-31 2008-12-31 2009-12-31 2010-12-31 2011-12-31
Percentage 30 11 16 17 18 19 21 22
Description IBM operations in more than 170 countries leverage the company's global scale and expertise. Global integration of all our major enterprise functions 'from service delivery to marketing' has enabled IBM to gain more than $6 billion in enterprise productivity savings over the past five years while improving quality. A globally integrated model allows us to focus resources on client-oriented work and enable rapid deployment of IBM capabilities to growth markets. Approaching 30% of geographic revenue from growth markets by 2015