II.2: Awareness and Membership

Promotion Campaign to Increase Awareness of and Membership in IASSIST

Other Information:

While the work of IASSIST has wide-reaching implications for researchers in the social sciences and numerous other fields, it has not received wide recognition of its activities. It has been effective in engaging numerous researchers and information and computing specialists, yet has not conveyed its message to many other professionals. Therefore, IASSIST needs to develop a promotion campaign to: increase its membership; improve awareness of its activities; and demonstrate its relevance to a broader base of collaborators across the globe. An assessment of the promotion plans of peer organizations should be done to gather examples of effective campaigns on the part of other small-sized professional associations. Sample activities of a promotion campaign could include: § Conduct through a special Action Group research into the best practices of networking with peer organizations and implement ideas generated; § Develop through the Membership Committee promotional materials tailored to IASSIST regions; § Distribute “IASSIST at a Glance” brochures through the guidance of the Membership Committee at conferences and events; § Publicize IASSIST in relevant professional publications through the direction of the Membership Committee and according to the priority of the Administrative Committee. § Through the Outreach Action Group provide financial assistance to support participation in IASSIST activities

Indicator(s):

Indicator:1

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