1.3: Website Content
Ensure that website content is readily accessible, updated, accurate, and routinely improved. Other Information:
How does your Agency currently ensure that website content is readily accessible, updated, accurate, and routinely improved?
GSA ensures that the website content for two of its key domains, GSA.gov and USA.gov is readily accessible, accurate, and
routinely approved. For GSA.gov, the GSA Office of Communications Management applies stringent controls on the content, its
quality, presentation and style. Most of GSA domains use performance measures and feedback mechanisms that provide guidance
for assuring the content is useful, is being used, and is reaching the intended audiences. A variety of tools are used to
support the many GSA domains. Oracle is used to manage workload in two domains, several use customized COTS or internally
developed content management system plus Percussion content management system and three instances of Drupal are used, plus
seven domains use WebTrends and Google Analytics. This is not a comprehensive list, however; and GSA will update its knowledge
base regarding tools, hosting sites, management support systems and the like going forward. USA.gov and GobiernoUSA.gov are
managed by the Office of Citizen Services and Innovative Technologies. The content is managed by a team of content managers
highly trained in web content management, writing for the web, plain language and other relevant disciplines. Content managers
are assigned responsibility for different areas of the sites and are accountable for page content, quality, presentation,
style, and adherence to the established web content strategy and social media strategy. Additionally, all content is reviewed
by an editor for adherence to the established style guide and Section 508 compliance. Our websites are routinely tested for
usability, functionality and accessibility. Content is updated daily, and the sites have an established cycle of functionality
and design enhancement. USA.gov/GobiernoUSA.gov hosting was moved into the cloud in 2009, saving taxpayers millions of dollars.
Indicator(s):
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