5: Strategic Management of Communications

Aggressively manage GSA’s communications to convey agency information, messages, and news to both internal and external audiences, using the latest technologies and the full range of communication channels.

Other Information:

GSA’s Strategic Plan calls for significantly improving and enhancing GSA’s service to customer agencies and industry partners. Communication is a critical factor in achieving this goal. GSA must be aggressive in conveying GSA’s value proposition, not only to current customers, but also to former customer agencies and potential new clients. GSA outreach efforts will include: developing a standardized approach to identify and evaluate targeted customers; developing a coordinated outreach strategy to respond to customer-specific needs; and creating awareness of GSA offerings. In communicating with customers, GSA will strive to anticipate customer needs and requirements and offer solutions that the customer might not have considered. A major focus in the Plan is conveying the message of One GSA-One Voice. Customers should not have to know our organizational structure to acquire space, goods, services, and/ or technology from GSA. The GSA Services will actively convey “one face to the customer” and present workplace solutions that encompass the offerings of both FAS and PBS in meeting client needs. For an agency with 11 regional offices, good internal communications are also essential. GSA’s Intranet, InSite, is one vehicle for keeping employees informed in a timely manner. Daily Updates and regular Messages from the Administrator demonstrate the importance senior management attaches to internal communications and to ensuring that GSA employees understand agency initiatives and priorities. An informed and engaged workforce is vital to GSA‘s success as an agency. GSA will continue to work to get its messages to all external audiences, including the news media, all branches of the Federal government, and to industry, trade, and professional associations. The agency will use the latest distribution channels to disseminate its messages, including the web, blogs, social networking, and other developing technologies. In a fiercely competitive environment with rapid-fire changes in how people acquire information, GSA must continually assess its communication tools and utilize the latest technologies to ensure that our messages continue to be heard by our intended audiences.

Indicator(s):

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