Step 2: Driving Force

Choose Driving Force

Other Information:

The choice of future products respective services and market segments will be guided by a "Driving Force” (Kepner-Tregoe). Selection of a given driving force has a decisive influence as well on products and markets as on capabilities depending of the chosen driving force. You may chose between the following Driving Forces ...Market Needs, Product/Services Offered, Capability

Objective(s):

1

Content