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Indicator: Key Measure 2.2.1
[Quantitative::Input]
Measurements in/of Competition resources accessed via the FTC’s website.
Relationships:
Other Information:
PERFORMANCE HIGHLIGHTS The FTC continued to develop competition related content to better serve the interest of its stakeholders,
whether they are individual consumers, affected businesses, researchers, or practitioners and policy makers. During FY 2010,
the FTC’s online competition resources registered 21.5 million hits from external sources. These resources include pages that
relate to individual investigations (such as complaints, orders, comments, and press releases), policy and research oriented
content (such as reports, policy guides and fact sheets, workshop or conference web pages, the online competition enforcement
database, advocacy filings, and amicus briefs), and business and consumer education material.
| Type |
Target |
Actual |
Target |
Actual |
Target |
Actual |
Target |
Actual |
Target |
Actual |
Target |
Target |
| StartDate |
2005-10-01 |
2005-10-01 |
2006-10-01 |
2006-10-01 |
2007-10-01 |
2007-10-01 |
2008-10-01 |
2008-10-01 |
2009-10-01 |
2009-10-01 |
2010-10-01 |
2011-10-01 |
| EndDate |
2006-09-30 |
2006-09-30 |
2007-09-30 |
2007-09-30 |
2008-09-30 |
2008-09-30 |
2009-09-30 |
2009-09-30 |
2010-09-30 |
2010-09-30 |
2011-09-30 |
2012-09-30 |
| Million Website Hits |
10 |
10.6 |
15 |
15.7 |
15 |
12.5 |
15 |
11.9 |
10 |
21.5 |
10 |
10 |
| Description |
|
|
|
|
|
|
|
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10.0 million hits |
Target exceeded. During FY 2010, the agency estimates that the hits on the FTC web site’s competition resources number 21.5
million, which exceeds the established target by over 100%. The target of 10 million was set by the agency in its last Strategic
Plan, taking into account the new tracking software that the FTC uses to monitor web traffic on its web site and by extrapolating
from information on traffic flows in recent years. Notwithstanding that the agency set the target at what it considered to
be a reasonable level, the amount of traffic registered in FY 2010 has climbed to an extent that was not expected. This result
may be attributable to recent developments in the technology of information dissemination and retrieval by web search agents
and/or by unanticipated growth in the volume of overall web traffic. The agency will continue to monitor web traffic patterns
to determine if the current web metric tools allow for a more discerning analysis and filtering of the raw traffic data and
eventually to determine if the target should be adjusted. Data Source: The agency’s web statistics software.
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