Documents/FTC2010/1: Protect Consumers/1.5: Global Marketplace

1.5: Global Marketplace

Protect American consumers in the global marketplace by providing sound policy and technical input to foreign governments and international organizations to promote sound consumer policy

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The FTC works around the globe to address new and emerging consumer protection and privacy challenges and concerns with a broad-based international program that strives to develop a consumer-friendly global marketplace. a myriad of issues—spam, phishing, spyware, telemarketing fraud, identity theft, data security, and privacy—cross national borders. The resulting challenges require the FTC to cooperate with counterparts in foreign agencies and international organizations. Our Strategy: To achieve this objective, the FTC pursues the development of an international consumer protection model that focuses on protecting consumers while maximizing economic benefit and consumer choice. The agency also focuses on understanding cutting-edge issues in technology and globalization that present challenges to American consumer interests. The agency influences policy development and implementation by advising multilateral organizations, regional entities, and foreign government agencies through substantive consultations and written comments. and finally, the FTC provides technical assistance to newer consumer protection agencies to enhance their ability to apply sound consumer protection policies. Performance Results: The FTC uses two measures to assess the performance of this objective. Key Measure 1.5.1 and Performance Measure 1.5.2 address the scope of agency contact with international counterparts and help determine if agency efforts are sufficiently broad-based.

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