Documents/FTC2010/1: Protect Consumers/1.2: Law Enforcement/Indicator:2

Indicator: Performance Measure 1.2.2

[Qualitative::Outcome]

Measurements in/of The FTC’s effectiveness in stopping prohibited business practices in three high priority areas over the next five years.

Relationships:

Type Target Actual Target Actual Target Actual Target Actual Target Actual Target Target
StartDate 2005-10-01 2005-10-01 2006-10-01 2006-10-01 2007-10-01 2007-10-01 2008-10-01 2008-10-01 2009-10-01 2009-10-01 2010-10-01 2011-10-01
EndDate 2006-09-30 2006-09-30 2007-09-30 2007-09-30 2008-09-30 2008-09-30 2009-09-30 2009-09-30 2010-09-30 2010-09-30 2011-09-30 2012-09-30
Units
Description n/a n/a n/a n/a n/a n/a n/a n/a Statistically significant decrease in the prevalence of the practice. Not available. Stopping deceptive “green” marketing claims is one of the FTC’s highest priorities, and the first study, addressing bamboo textiles claims, is currently underway. In order to establish a baseline, the FTC identified more than 500 websites marketing bamboo textiles, and from that group developed a representative sample of 70 websites. After charging four sellers of clothing and other textile products with making false claims, the agency re-captured the sample and analyzed the marketing claims. The FTC then sent 78 publically announced letters to companies nationwide, warning that they may be breaking the law. The sample was then captured a third time, and it is currently being analyzed. The final results of the study will be collected and reported in FY 2011. Data Source: Evaluations of the prevalence of prohibited business practices in the targeted areas. Statistically significant decrease in the prevalence of the practice. Statistically significant decrease in the prevalence of the practice.

Content