|
Indicator: Key Measure 1.1.2
[Quantitative::Output]
Measurements in/of FTC’s consumer protection law enforcement actions that target the subject of consumer complaints to the
FTC.
Relationships:
Other Information:
PERFORMANCE HIGHLIGHTS At the request of the FTC, a U.S. district court in August 2010 ordered Central Coast Nutraceuticals,
Inc., marketers of acai berry supplements, “colon cleansers,” and other products, to temporarily halt an Internet sales scheme
that allegedly scammed consumers out of $30 million or more in 2009 alone through deceptive advertising and unfair billing
practices. Since 2007, victimized consumers have flooded the FTC and other law enforcement agencies, and the Better Business
Bureau, with more than 2,800 complaints about the company. Acai berry supplements, derived from acai palm trees that are native
to Central and South America, have become popular in recent years. Last year, the Better Business Bureau named fake “free”
trial offers—including those for acai supplements offered by the defendants in this case— as one of the “Top 10 Scams and
Rip Offs of 2009.”
| Type |
Target |
Actual |
Target |
Actual |
Target |
Actual |
Target |
Actual |
Target |
Actual |
Target |
Target |
| StartDate |
2005-10-01 |
2005-10-01 |
2006-10-01 |
2006-10-01 |
2007-10-01 |
2007-10-01 |
2008-10-01 |
2008-10-01 |
2009-10-01 |
2009-10-01 |
2010-10-01 |
2011-10-01 |
| EndDate |
2006-09-30 |
2006-09-30 |
2007-09-30 |
2007-09-30 |
2008-09-30 |
2008-09-30 |
2009-09-30 |
2009-09-30 |
2010-09-30 |
2010-09-30 |
2011-09-30 |
2012-09-30 |
| Percentage |
|
|
50 |
76 |
65 |
71 |
65 |
79 |
65 |
95.9 |
65 |
65 |
| Description |
n/a |
n/a |
50.0% |
76.0% |
65.0% |
71.0% |
65.0% |
79.0% |
65.0% of actions |
Target exceeded. In FY 2010, 95.9%, or 47 of 49, of the agency’s actions targeted the subject of consumer complaints to the
FTC. Because the agency augments identification of targets from its databases with other strategies for generating enforcement
leads—such as ad monitoring, Internet surfs, and direct referrals from government and private sector partners—the agency has
not increased the target for this measure. Data Source: The FTC’s Consumer Sentinel Network database.
|
65% |
65% |
|
