1: Research

Develop actionable, prescriptive theory that can guide general managers in their most critical growth and innovation decisions.

Other Information:

The purpose of the Forum's research activities is to develop actionable, prescriptive theory that can guide general managers in their most critical growth and innovation decisions. There is a growing need for general managers to sift through the many sources of information and advice available to them to identify the theories that can serve as a reliable guide for future action. Much academic research is only descriptive in nature, identifying the factors that correlate with success rather than those that cause it. The Forum aims to re-invigorate general management research by following a proven process for building sound theory, refining it through collaboration with practitioners, and then distributing it to a broad audience.

Stakeholder(s):

• General Managers

Objective(s):

1

Content