4: Marketing Plan

The CTDLC will create a comprehensive strategic marketing plan to expand its customer and revenue base 100% by 2012 as a result of extending its presence regionally and nationally.

Objective(s):

4.1: Awareness

4.1.1: Website

4.1.2: Account Executive

4.1.3: Marketing Team

4.1.4: Marketing Plan

4.1.5: Cross Marketing

4.2: Sales Plan

4.2.1: Return on Investment

4.3: Recognition

4.3.1: Articles

4.3.2: Conferences & Workshops

4.3.3: Presentations

4.4: Branding, Name & Membership

4.4.1: Re-Branding

4.4.2: Tiered Membership

4.4.3: Consortia of Consortia

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