6: Communication
Communicate effectively the role and benefits of standardization and conformity assessment practices Other Information:
Communication, specifically the task of increasing general knowledge levels about standardization, its associated benefits,
the NSS, and the SCC, is a constant challenge. In the current environment of competing messages, multiple delivery methods
(presentations, internet, print based material, tradeshows, etc.) and a finite level of resources, it is sometimes difficult
to engage and hold the attention of specific audiences (e.g., key government officials, senior business managers, etc.) in
order to underscore the value of standards and conformity assessment. Closely linked to communications is the concept of promotion.
An understanding of the structure and function of standardization bodies and their activities must be complemented by practical
and successful examples of standardization ‘in-practice’. Examples of successful applications of standards in specific sectors
or circumstances is crucial to increasing acceptance and usage of standardization by governments, private industry, and consumers.
The SCC and its NSS partners will continue to communicate and promote the role and benefits of standards and conformity assessment.
A sustained effort to promote the key messages of standardization with decision makers and the general public is crucial to
the success not only of individual standardization projects, but also to the continuity of the NSS as a whole.
Objective(s):
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