VI.2.d: Social Media and Online Participation Tools

Expand our use of interactive social media platform such as Twitter and Facebook.

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To make it easier for stakeholders to share ideas and input on policies and initiatives, we are expanding our use of interactive social media platform such as Twitter and Facebook. For the 2010 MLK Day of Service, the Corporation teamed up with Twitter to promote volunteering; Twitter featured MLK Day on its home page under the “definitions sidebar” and co‐founder Biz Stone wrote a blog post encouraging individuals to get involved. We hope to replicate this type of partnership across other social media platforms. For example, the Corporation is currently looking to partner with locationbased social networks to help encourage people to volunteer.

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