VII.1.e: Call to Service
Spread the Call to Service. Other Information:
To carry the President’s call to service to new audiences, the Corporation has developed partnerships with top entertainers,
athletes, and media entities to support public service announcements (PSAs), videos, and volunteer events. In March 2010,
the Corporation released a television PSA featuring Jon Bon Jovi calling on Americans to get involved in service, accompanied
by a concert video that will play at each venue on the US‐leg of his current concert tour. We have also worked with Country
Music Television, Major League Baseball, Major League Soccer, the Entertainment Industry Foundation, MTV, Music Matters, NASCAR,
the National Hockey League, the National Football League Players Association, the National Basketball Association, the Professional
Golfers' Association, and the Women's National Basketball Association.
Indicator(s):
|
