2: Business-like Approach and Marketing Strategy

Ensuring a business-like approach within CEN, together with an effective marketing strategy, to strengthen the provision of services to customers and to improve the visibility of the CEN Standardization System.

Other Information:

INTENDED RESULT European industry and other stakeholders recognize, appreciate and rely upon CEN’s role of producing European Standards and other deliverables which support economic developments in Europe and the competitiveness of European industry.

Objective(s):

2.1: Planning Process

2.2: Standardization Activities

2.3: Financial Management

2.4: CEN Governing Bodies

2.5: Marketing Plan

Content