2: Stakeholder Orientation
Create value with and for stakeholders. Other Information:
Recognizing that the interdependent nature of life and the human foundations of business, a business needs to create value
with and for its various stakeholders (customers, employees, vendors, investors, communities, etc.). Like the life forms in
an ecosystem, healthy stakeholders lead to a healthy business system. -- Pioneering naturalist John Muir observed that "when
you tug at a single thing in nature, you find it attached to the rest of the world." Such is the case with business, which
is an intricate and interconnected web of relationships. Unlike some businesses that believe they only exist to maximize return
on investment for their shareholders, Conscious Businesses focus on their whole business ecosystem, creating and optimizing
value for all of their stakeholders, understanding that strong and engaged stakeholders lead to a healthy, sustainable, resilient
business. They recognize that, without employees, customers, suppliers, funders, supportive communities and a life-sustaining
ecosystem, there is no business. Conscious Business is a win-win-win proposition, which includes a healthy return to shareholders.
Objective(s):
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