- Value [1] On-Demand Workforce
- Amazon Mechanical Turk provides access to a marketplace of workers whenever your business needs them. Mechanical Turk can
connect you to a variety of skill sets and capabilities via a global workforce that can help you to complete your work whenever
and wherever you need it.
- Value [2] Elastic Workforce
- One of the difficulties that businesses face is dealing with demand spikes for certain types of work. You may have one million
images that need to be tagged today, or 100,000 new catalog entries that need to be validated, but only have that need once
per month. Amazon Mechanical Turk allows you to get that work done easily when you need it, without the difficulty associated
with dynamically scaling your in-house workforce.
- Value [3] Quality Management Tools
- Amazon Mechanical Turk provides several mechanisms to help you ensure the quality of the work you receive. In addition to
worker qualifications, plurality is another mechanism to help developers maintain high quality levels. This functionality
enables multiple workers to submit answers to the same HIT. When a specific number of workers reply back with the same answer,
the HIT is automatically approved. Additionally, you only pay for what you deem to be good results; if the output is not up
to par you simply reject the work and do not pay the worker.
- Value [4] Lower Cost Structure
- The overhead and fixed costs associated with hiring and managing a temporary workforce can often be significant. By leveraging
the skills of on-demand workers from around the world, you can significantly lower costs while achieving results that might
not have even been possible with just a dedicated team.
- Value [5] Enabling New Businesses
- Amazon Mechanical Turk enables developers to create applications that were previously not possible. From search results enhanced
with human input, to automated image identification, to distributed content creation, to podcast-to-text transcription, companies
are relying on human intelligence and Amazon Mechanical Turk to power a whole new class of applications.
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