2.1.1: Certification
Aggressively improve, evolve and leverage the value of certification Other Information:
This is one of the most unique assets we have, and we have paid a great price to get it (time, effort, internal fights etc.).
No one can quickly duplicate this asset (Strategic Management Society has spent years trying) The issue is we need to make
it more relevant in terms of critical mass of certified people and of organizations that recognize it. COUNTER INTUITIVE
IDEA - Encourage members of other associations take our certification - Become the ONE accepted credential for strategy /
strategic planning and have more organizations promoting it. Let other associations give us input to the BOK. Many of the
other strategy associations are specialized enough that they are not direct competitors anyhow (SMS is largely academics,
IE forums are mostly for profit company practitioners, etc). The BOK is a great start and we are deeply indebted to those
who worked so hard to get it this far but it should be a living, evolving document.
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