3: HVAC&R Expertise

ASHRAE will position itself as a premier provider of HVAC&R expertise.

Other Information:

Rationale: Public interest in HVAC&R related issues is growing and ASHRAE has the technical knowledge to meet this need. Policy makers and the general public need to be aware of ASHRAE’s expertise. Increasing competition requires ASHRAE to distinguish itself as the leader in the field.

Objective(s):

3.1: Image and Marketing

3.2: Communications Infrastructure

3.3: Products and Services

3.4: Outreach Tools

Content