8: Communications
To define a comprehensive public relations program that will heighten awareness of the ANSI Federation's value in the advancement
of societal issues such as safety, health and the environment; customer satisfaction; product function; U.S. competitiveness,
and the ability of companies and governments to forge strategic business alliances.
Other Information:
The 2005 Communications Plan supports the promotion of ANSI and the voluntary consensus standards process. Emphasis will continue
to be placed on positioning statements of value in front of corporate decision makers, and subject matter experts, in order
to attract quality participants and sustain broad-based membership and financial support of ANSI products and services. The
2005 plan will address public relations methods of reaching media, analysts, consumers and prospective members, as well as
building on relationships with current members to promote ANSI and advance key messages.
Objective(s):
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