- Vision [1]
- Fundraising is viewed as a credible and respected profession for civic betterment throughout the world. VIVID DESCRIPTION:
1. The contributions of fundraising to advancing the needs of society will be understood and recognized by donors, policy-makers,
and the general public. 2. There will be a well-developed, widely accepted and utilized body of knowledge (knowledge and skills
required to effectively discharge fundraising roles and responsibilities) that reflects the best practices of the fundraising
profession within culturally diverse societies. 3. Ethical, effective fundraising will be practiced worldwide and will be
guided by ethical standards appropriate to the cultural context in which it is practiced. 4. An AFP member will be viewed
as credible and possessing integrity; AFP as an organization will be described as a credible community of professionals. 5.
AFP and the AFP Foundations will be perceived as the ultimate resource for the fundraising profession. Members of AFP will
be recognized as the best in their field, known to have excellent skills and a high degree of training. 6 There will be a
curriculum in higher education for undergraduate majors/minors in fundraising or in nonprofit management with a fundraising
component. 7. Fundraising credentials will be internationally recognized and valued as indicators of trained and experienced
professionals.
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