The Goals of Social Media

Strategic_Plan

Publication: 2012-10-09

Source: http://leonardsipes.com/the-goals-of-social-media/?goback=%2Egde_4019123_member_173053994

My guess is that the goals and measurements stated here are fairly standard for government, associations and nonprofits as well as colleges.

Most organizations (regardless of research) seem pleased with the results of their social media efforts dispite the lack of precision of measurement tools.

Content

Visions

Missions

Values

1: Student Recruitment

2: Alumni Engagement

3: Brand

4: Awareness, Advocacy & Rankings

5: Student Engagement

6: Faculty & Staff Engagement

7: Admitted Student Engagement

8: Crises