STC's strategic goals guide the organization's leadership as they decide where to direct the energy and resources of both
member volunteers and staff over the next two to three years. STC values its members and its communities, and seeks to advance
the profession by continually improving our core strengths of education and social-media networking. Each task listed below
is part of an action plan that identifies specific work items, timelines, and people (volunteers and STC staff) responsible
for bringing the task to completion.
The Board of Directors will continuously evaluate and monitor these outlined strategic goals to ensure that they remain relevant
Name:Society for Technical Communication
STC is the world's largest and oldest professional association dedicated to the advancement of the field of technical communication.
The Society's members span the field of the technical communication profession and reach across every industry and continent.
In fact, the Society has members in almost 50 countries and is continuing to grow rapidly outside of North America and Europe.
Through a growing global community, the Society and its members set the global standards for technical communication. The
Society's award-winning publications, Intercom and Technical Communication, are widely read in the field of technical communication,
and its annual conference is one of the most-attended technical communication events of the year. The Society, its geographic
Chapters, and its Special Interest Groups (SIGs) produce a wide array of educational events throughout the year designed to
advance the knowledge of members and promote technical communication education globally. STC educational events regularly
feature the thought leaders and practitioners who represent the future of the profession.
- STC BOARD OF DIRECTORS: STC is governed on a Society level by an elected board of directors. In addition to the Society leaders, each of STC's more
than 110 local chapters elects a set of officers.
- NICOLETTA A. BLEIEL: President - Nicky Bleiel is an STC Senior Member with 17 years of experience in technical communication; writing and developing
information for software products in the documentation, media, industrial automation, simulation, and pharmaceutical industries.
A popular conference speaker, she has presented talks at the STC Summit, WritersUA, tcworld, CIDM, and LavaCon on many topics,
including embedded help, tools and technologies, user assistance design, single sourcing, wikis, social media, agile, and
convergence technical communication.
- KATHERINE (KIT) BROWN-HOEKSTRA: Vice President - Kit Brown-Hoekstra is an STC Fellow, experienced professional, and small business owner with over 23 years
of experience in technical communication. Her STC experience ranges from SIG manager and chapter president to international
competitions manager, Society Nominating Committee, and Global Strategies Task Force co-chair, plus myriad other volunteer
activities. As vice president, Kit would use her experience and industry knowledge to help STC chart and navigate the best
course forward and to promote the profession globally.
- ALAN HOUSER: Immediate Past President - Alan Houser has had a key role in planning the past five STC Summits, including serving as Program
Manager for 2009/Atlanta and Conference Chair for 2010/Dallas and 2011/Sacramento. As a technical communication consultant,
he deals with many different companies and business requirements, and as a popular conference speaker, he has had the opportunity
to engage technical communicators from around the globe. Alan joined the the Society in 1993, is a past president of the Pittsburgh
Chapter, and is an STC Fellow.
- JANE WILSON: Treasurer - As STC Treasurer, Jane chairs the Finance and Investment Committee, which is responsible for the annual budget,
financial reserves, and financial processes of the Society. Jane is a Senior Member of STC and belongs to the Atlanta Chapter,
where she served as treasurer for five years. She is an information architect at GE Transportation Optimization Solutions,
where she leads the information products group and is responsible for product documentation and training deliverables.
- ALYSSA FOX: Secretary - Alyssa Fox is an STC Senior Member with over 15 years of experience in technical communication. She is currently
the director of information development at an enterprise software company and manages a global team. She has served the Society
in multiple Summit committee roles, including Program Chair, on the Intercom Advisory Board, and on various committees.
- BERNARD ASCHWANDEN: Director at Large - Bernard Aschwanden has worked with STC communities online and in person for over 15 years. During this
time he has talked to countless members, presented webinars, hosted events with partners, and attended and spoken at conferences
on a local, regional, and national level. He has worked with many of the STC partners as well to help develop software and
service solutions for people in technical communications. Bernard joined STC in 1997 and is a past president of a community
and an STC Associate Fellow.
- RAY GALLON: Director at Large - Ray Gallon is the owner of Culturecom, a consultancy specializing in the marriage of user experience and
user assistance. Culturecom offers clients a unified service that blends aspects of content strategy, information architecture,
user experience and interface design, business analysis, and user assistance.
- DEANNE LEVANDER: Director at Large - Deanne Levander became an STC Fellow in 2010 and has been involved in STC leadership at both the local
and the Society level for most of her career. She is currently the managing editor of the Technical Communication Body of
Knowledge (TCBOK). Her experience with local and Society activities includes chapter, conference, and competition leadership
that started with her participation as a member.
- BEN WOELK: Director at Large - Ben Woelk, architect and former team lead of the Community Affairs Committee Outreach Team, is a Senior
Member and a past president of the Rochester chapter, where he held a number of admin council positions. Ben works in the
information security office at the Rochester Institute of Technology where he's responsible for policy development and security
awareness communications and training. He teaches courses at RIT in cyber self-defense and effective technical communication,
and is a past co-chair of the awareness and training working group of the EDUCAUSE Higher Education Information Security Council.
- STC Staff: The Society's staff represents the core operational team responsible for developing, planning, and managing the entire portfolio
of products and services offered by STC.
- CHRIS LYONS: Executive Director - Technical communication is an art and science that billions benefit from daily. Every time information
is accessed on a device as expected and every time an explanation or instruction is clearly understood, someone is enjoying
the efforts of a skilled technical communicator. It's ironic that the higher the quality of the product, the less the user
recognizes that it is right there in their hands and mind.
- GREG LARSEN: Director of Finance and Administration - I see the Finance Department delivering great customer service while following best
business practices and maintaining financial integrity. Our members expect and deserve to have their resources used in a responsible
manner with appropriate accountability. Complete, accurate, and timely financial information is critical to every organization
in order to successfully accomplish their mission and we will deliver.
- STACEY O'DONNELL: Director of Member and Corporate Engagement - To guarantee STC longevity, we must continually review member needs. We must
provide value to new members as well as more experienced members. STC will develop valuable new products and services for
its membership, which will not only enhance the membership experience from year to year, but also support STC members in all
phases of their careers. Through this, STC members can continually look to the Society as a stronghold for the advancement
of their professional careers today and in the future.
- LIZ POHLAND: Director of Communications; Intercom Editor - My vision for Intercom and all STC publications is that they are cutting-edge
and address a wide readership, providing both a venue for essential research and practical examples/applications of technical
communication in a space fostering open knowledge sharing and conversation. With one foot in industry and one in the academy,
I hope to lead STC in providing clear communication within its publications and also in balancing the relationship between
research and practice.
- LLOYD TUCKER: Director of Meetings and Education - Education is the most valuable product an organization can offer its members or employees.
While STC currently offers tremendous educational opportunities, I envision the time when STC has an education and training
program that is without peer in either the nonprofit or private technical communication world.
- KEVIN CUDDIHY: Media Manager; Intercom Assistant Editor - Writing at its core is meant to inform, to educate, or to entertain. The best writing,
I believe, does all three. My goal is to assist in making sure the STC publications fulfill that promise (with as few distracting
mistakes as humanly possible). Be it Intercom, Technical Communication, STC's Notebook blog, or any of the emails or other
communication from STC, I want it to be the most interesting and free of errors it can be.
- KOBLA FIAGBEDZI: Web & Systems Administrator
- ELAINE GILLIAM: Meeting Manager/Communities Relations - My role as meetings manager will be to create the best possible environment for the
members of STC and other technical communication professionals to learn from the experts, have the opportunity to improve
their skills and to spend time exchanging ideas with each other. STC is the leading professional organization for the industry
and the best source for information. I look forward to assisting in making the conferences the definitive meeting place.
- MEGAN MCBROOM: Membership Services Manager - Working in membership is about supporting the needs of our members. My goal for the membership
department is to ensure that we are providing excellent service and helping people take advantage of the full range of benefits
STC can provide. Our members deserve to have the best support possible to help promote and advance their careers and I will
do everything I can to ensure that we taking care of those needs.
- CHERYL MILLER: Membership Services Coordinator - Membership is the heartbeat of any association. It is my role to provide assistance to the
membership department so that we as a team are able to give excellent service and communicate to our members the significance
and value of STC membership. Our membership department supports the mission of STC to advance the theory and practice of technical
communication, a mission that benefits consumers worldwide.
- REGINA TATUM: Education Coordinator - People don't remember what you try to teach them, they only remember how they learned it. As the education
coordinator, I am your direct link to the educational offerings at STC. They say that first impressions are always the ones
that allow you to have a second encounter; my goal is to be the impression that keeps you coming back for more. I will strive
to educate you through innovating the learning platform, and by offering thought-provoking content and hands-on training.
I will bring it to fruition via our webinar series, virtual conferences, or by attending our Annual Summit. I look forward
to being the one you remember now and in the future!