Our Purpose


Publication: 2013-06-18


After comparing the management practice of strategy to other professional disciplines it is obvious that strategy is currently far from being a profession: no standards of practice, no accreditation of teaching, a body of knowledge that is incoherent, and no internationally recognised professional bodies with any significant authority. The first task of the Strategic Management Forum will be to create a road map and plans that prioritise the work required to bridge the gap between the current state of strategy, and strategy as the profession it must become. There is no desire to see strategy establish itself as an elitist profession, to serve the interests of a narrow group of professionals. The Forum will focus on achieving quality and integrity whilst also being open, inclusive and accessible to anyone with an interest in the subject. Below we introduce some of the key initiatives under consideration.

Once we have achieved the establishment of strategy as a profession, we will continue to play the role that might be expected of a leading professional body, all the while mindful that our purpose is to serve the interests of society first and our members second, in the belief that the members of a profession that serves society well will themselves be well served in consequence. We will additionally continue to promote best practice in research and education, and amongst practitioners, as stewards of the profession.


Name:Owen Ambur


Name:Strategic Management Forum


The Strategic Management Forum is a limited company registered at Companies House, England. Company Number 08343175


  • Paul BarnettPaul Barnett is Founder and Acting CEO of the Strategic Management Forum. Until recently he was Executive Officer of the Strategic Planning Society. He has a background in strategic marketing and is also the Founder and CEO of the Strategic Management Bureau

  • Stephen LinFounder Member -- Stephen Lin has over 25 years of senior management experience in private and public organizations, both as an internal executive as well as an external consultant. As an internal executive, he has led strategic transformation and capability development efforts in key strategic organizations. As an external consultant, he is in demand for in-company training in Strategic Management and Systems Thinking as well as facilitation of client companies' strategic change efforts. He regularly leads public seminars and certification programs on the Systems Thinking Approach to Strategic Management, and has conducted these workshops in Singapore, Malaysia, Indonesia, India, Dubai, Vietnam, China and the USA.

  • Roger DaviesFounder Member -- Roger runs Impact Dynamics, a consulting company dedicated to business performance transformation through Value Management in which Roger is a consultant, trainer, author and speaker. A Chartered Engineer, he began his career in manufacturing and, as a Chief Engineer with Plessey, led major concurrent engineering programmes, the advancements from which he integrated into Value Management. Roger subsequently grew the approach into a key proposition for several large management consultancies, applying it across virtually every sector, both private and public.

  • Ahmed QadirFounder Member -- Ahmed Qadir is currently the Director in the Department of Advocacy in the Competition Commission of Pakistan. Previously he has been a Chief Strategy Officer for a private sector company; worked on an Anti-Money Laundering initiative with the Securities and Exchange Commission of Pakistan and held positions with the United Nations Population Fund [UNFPA] and the United Nations Development Programme [UNDP]. His personal interests include how to improve the strategic management process in the public sector, new institutional economics, and leading organisational transformation.

  • Anne MaguireFounder Member -- Anne Maguire worked in construction for 30 years and latterly for the NHS as Associate Director. She now runs a management consultancy providing interim and consultancy support to public sector bodies. This work includes estate planning, compliance and policy issues. Anne is currently also studying part-time for a PhD with UCL looking at the impact of demographic change on the National Health Service using systems thinking.

  • Matt WilkinsonFounder Member -- Matt Wilkinson is a strategic marketing and communications consultant focusing on the pharmaceutical and life sciences sectors. He holds a PhD in Chemistry from Bristol University and an MBA from Cranfield, as well as APMP project management and CMCE consultancy certifications. He has a particular passion for using storytelling as a tool to develop and share corporate and marketing strategy.

  • Barry HedleyFounder Member -- Barry is a Fellow of the University of Cambridge's Judge Business School and Chairman of Dialectyx Solutions Ltd. He is a Harvard Business School MBA graduate and was Global Director of Deloitte Consulting's strategy consulting practice until 2000, following their acquisition of Braxton Associates, of which Barry was co-founder and CEO.

  • Kim WarrenFounder Member -- Kim teaches, writes and advises on strategy. He also creates strategy tools and learning materials, including the Strategy Dynamics Method. Kim was for many years a Teaching Fellow in Strategy at London Business School and has strong first-hand practical experience, including the creation of the strategy that transformed the fortunes of Whitbread Plc.

  • Ahmad SalihFounder Member -- Ahmad is Director of Corporate Affairs at United Networks, with more than 15 years' experience working in various functional areas, including finance, programme management, human resources and legal affairs. Ahmad also serves as an internal consultant at Gulfsat Communications, where he works with the Chief Operating Officer on strategic issues with a focus on corporate development. He has an MBA and a doctorate in business administration.

  • Matt ChapmanFounder Member -- Matt runs KPMG's Better Business Reporting Group. His interest in strategy stems from the role it plays in driving business value and how this can be communicated to the capital markets.

  • Jeremy BassettFounder Member -- Jeremy is a Chartered Marketer and a Fellow of the Chartered Institute of Marketing. He established Corve Consultancy Ltd in 2002 to support owner-managed businesses in the development and implementation of business strategy and strategic marketing. Previously he was a senior manager and director of a number of UK, European and global financial institutions.

  • Edmund HewsonFounder Member -- Edmund has worked has as an educationalist and as a practitioner for more than 24 years at BPP, the global education business and the UK's first ‘for profit' university. His writing and extended case studies have been core reading on global postgraduate and MBA programmes. As a leader of BPP's publishing and international training units, he has developed, articulated and implemented business strategies, whilst shaping the wider direction at group level. Edmund is a Chartered Accountant and a Fellow of the Chartered Management Institute. He is interested in behavioural aspects of the global strategic management process.

  • Steve BowdenFounder Member -- Steve has worked exclusively in the Financial Services sector for the last 26 years and has experience in Strategic Business Consultancy, Planning, Business Architecture and Operational Management. Working in partnership with owner-managed businesses aspiring to achieve better outcomes for their clients and business stakeholders, Steve delivers a wide range of integrated, strategic and operational solutions designed to help businesses develop and embed ‘survive and thrive' operating models in an increasingly demanding environment. Steve writes regularly in the financial press on Global Best Practice and Business Management issues. He is particularly interested in the evolution of business strategy.

  • A SundaramurthyFounder Member -- Sundar has a PhD in consumer behaviour (marketing analytics), a Masters in Management Systems and a B.Tech in Chemical Engineering. He is a certified expert in data mining and modelling, a certified predictive modelling specialist from SAS Institute, USA, and is certified in Lean Management and Six Sigma. He is certified in Business Analysis, endorsed by IIBA, Canada. Sundar has travelled extensively in Europe, parts of the USA, India, the Middle East, South East Asia and Japan on various professional assignments. He is a Director of Solutions Space Ltd, UK and a Senior Consultant. His present focus is on analytics-based strategy, holistic responsive business models to handle uncertainty and complexity of business.

  • Paulo AlvesFounder Member -- Paulo Alves is a D.Sc. in Administration by FGV, an M.Sc. in public administration by FGV, and an Engineer by IME. Paulo currently works as a full professor in Fundação Dom Cabral (FDC), ranked as the 8th best business school in the world, according to the 2012 Executive Education ranking of the Financial Times Paulo was Under-Secretary of Planning for the Secretariat of Planning and Management of the Rio de Janeiro State (SEPLAG-RJ) from 2007 to 2009. His professional experience includes the government, defense, aerospace, education and energy sectors. He was a Brazilian army captain from 1990 to 2002. As a professor, he worked in ESPM, FDC, FGV, IBMEC, IME and PUC, and as a consultant to BAT, IADB/BID, Petrobrás, Shell, and the US DoC. He is a fellow of the Strategic Planning Society (SPS-UK), and an international member of ASPA. He is the author of the book Jogos de Empresas (Business Games), published by Pearson/Makron Books. He was the winner of the Best Marketing Strategy prize given by Publicis, in the L'Oréal Marketing Award 2004. He was ranked 29th in the Best Business Professor Award promoted by the Economist Intelligence Unit in 2012-13.

  • Mikko ArevuoFounder Member -- Mikko Arevuo is an established business strategy practitioner and academic. Mikko combines strategy practice with academically rigorous research. Prior to moving into academia, Mikko worked in international corporate and investment banking in the US and Europe. He was also involved in European Community funded economic reconstruction projects in the former Soviet Union countries. Mikko's international business experience was gained in financial services with JPMorganChase (formerly Chase Manhattan Bank), Nordic Bank, Bank of America, and Citibank in the US, Finland and the UK. Currently, Mikko is the subject matter expert in strategic management at the European Business School London. He is also a fellow of the Adam Smith Institute, one of the leading global policy think tanks on domestic and international economic policy development. Mikko's research interests are in managerial decision-making, and the influence of the Austrian school of economics on the theory of the firm. * BA (Economics) - The University of Michigan, Ann Arbor * Certificate in Corporate Finance - London Business School * MBA - Cranfield School of Management * PhD - Cranfield School of Management (2014)

  • Edward RegulaFounder Member -- Edward Regula is a senior government strategist and planner with more than 25 years' experience in strategy development and execution. He combines strategy practice with functional and operational experience. Edward is a member of several strategy development groups within the public sector and has spoken before various defense, security, public health and academic audiences on strategy development, integration, collaboration, planning, and command and control topics. Edward's interests are in the integration of organizational and operational decision-making and functions in support of complex endeavors.

  • A. Gadir KhalilFounder Member -- A.Gadir Khalil is a strategist at DAL group in Khartoum, Sudan. He holds a BSc Hons in Engineering and an MBA. His other qualifications and titles include: FAIPM (Australia), Reg MPD - AIPM, certified KT strategy formulation facilitator, certified KT problem solving and decision-making program leader, FStratPS - Fellow Strategic Planning Society, PMP, and IEng- UK. A.Gadir has more than twenty-two years work experience, including twelve years' experience in strategy formulation and implementation.

  • Jeffrey KuhnFounder Member -- Dr. Jeffrey Kuhn is the President of GrowthLeaders®, a New York based strategy and executive development consultancy that works with senior business leaders to develop the mindsets and capabilities for unlocking new market growth. His expertise is uniquely positioned at the intersection of strategy, innovation and growth, and organizational transformation. He has consulted globally with market-leading firms in a wide range of industries, including pharma, financial services, telecom, consumer electronics, energy, technology, transportation, professional services and not-for-profit. He has published numerous articles and case studies on strategy, organizational transformation and executive leadership, and has a book under development entitled In Search of Growth. Jeffrey holds a doctorate from Columbia University and has served as an adjunct professor at Columbia Business School. His research and teaching interests focus on strategic innovation in mature organizations, ambidexterity, and developing strategic leadership mindsets and capabilities.