2013-2016 Strategic Plan
Start: 2012-10-03, End: 2016-12-31, Publication: 2013-12-01
The SETDA strategic plan is intended to be a concise statement of our direction and of the value for state and partner engagement.
It reaffirms the commitment by SETDA to being the national leadership organization supporting all states to advance education
through technology policy and practice. Via the approach detailed herein, we intend to sharpen the focus of our work, to do
so collaboratively with others who share our goals, and - in so doing - to make a marked difference in education.
While this strategic plan document was a year in the making, involving multiple opportunities for input and engagement from
SETDA staff, members and strategic partners, the creation of the plan itself is not the end goal. Rather, the SETDA Board
of Directors and staff will use this document as a compass to reorient our work and activities, our fundraising and spending
plans, and our governance. We will continue to seek out input and comment on how best to realize our mission and accomplish
our goals and will put into place accountability metrics so as to report on our progress to the membership annually. And,
at the conclusion of the next three years, we commit to evaluating this plan and our progress, to systematically reviewing
internal and external changes to the association, and to engaging the membership and our partners in an inclusive process
to revise and update the plan. In releasing this plan, SETDA is declaring to the states, to our strategic partners, to policymakers
and to the wider education field that it is our intent to lead, inspire, and empower the education community to leverage technology
for learning. We invite you to join us on our journey as we chart a better future for education, faster.
Name:State Educational Technology Directors Association
Founded in 2001, the State Educational Technology Directors Association (SETDA) is the 501(c)(3) non-profit, national member
association that serves, supports and represents the interests of U.S. state and territorial educational technology leadership.
Based in the Washington, DC area, the organization is managed by an Executive Director and governed by a nine-member board
of directors in accordance with organizational by-laws. Our work is supported via state membership dues, sponsorship contributions,
and governmental and foundation investments.
- SETDA Board of Directors
- Jeff Mao: Chair, Maine Department of Education
- Melinda Stanley: Vice Chair, Kansas State Office of Education
- Cathy Poplin: Treasurer, Arizona Department of Education
- Rick Gaisford: Secretary, Utah State Office of Education
- Laurence Cocco: New Jersey Department of Education
- Peter Drescher: Vermont Department of Education
- Karen Kahan: Texas Education Agency
- Neill Kimrey: North Carolina Department of Public Instruction
- David Walddon: Emeritus (formerly Washington State Office of the Superintendent of Public Instruction)
- Laura Gramling: The 2013-16 SETDA Strategic Plan is a product of the SETDA Board of Directors, committee leadership and staff. In developing
and implementing a year-long inclusive process to solicit SETDA member and partner input, SETDA was assisted by Laura Gramling
of CoVision, Inc.
- SETDA Committee Leadership
- Kathleen Barnhart: Illinois State Board of Education
- Stuart Ciske: Wisconsin Department of Education
- Julia Fallon: Washington State Office of the Superintendent of Public Instruction
- Mike Leadingham: Kentucky Department of Education
- Shannon Parks: Alabama Department of Education
- Lenny Sweeny: Pennsylvania Department of Education
- Bruce Umpstead: Michigan Department of Education
- Carla Wade: Oregon Department of Education
- SETDA Staff
- Doug Levin: Executive Director
- Geoff Fletcher: Deputy Executive Director
- Tera Daniels: Director of Administration & Membership
- Christine Fox: Director of Educational Leadership & Research
- Jennifer Fritschi: Director of Strategic Partnerships
- Lia Dossin: Manager of Online Community & Technology
- Verda McCoy: In addition, the SETDA Board of Directors would like to thank Verda McCoy, eTech Ohio, for her participation in our August
2012 strategic retreat.