2013-2016 Strategic Plan


Start: 2012-10-03, End: 2016-12-31, Publication: 2013-12-01


The SETDA strategic plan is intended to be a concise statement of our direction and of the value for state and partner engagement. It reaffirms the commitment by SETDA to being the national leadership organization supporting all states to advance education through technology policy and practice. Via the approach detailed herein, we intend to sharpen the focus of our work, to do so collaboratively with others who share our goals, and - in so doing - to make a marked difference in education.

While this strategic plan document was a year in the making, involving multiple opportunities for input and engagement from SETDA staff, members and strategic partners, the creation of the plan itself is not the end goal. Rather, the SETDA Board of Directors and staff will use this document as a compass to reorient our work and activities, our fundraising and spending plans, and our governance. We will continue to seek out input and comment on how best to realize our mission and accomplish our goals and will put into place accountability metrics so as to report on our progress to the membership annually. And, at the conclusion of the next three years, we commit to evaluating this plan and our progress, to systematically reviewing internal and external changes to the association, and to engaging the membership and our partners in an inclusive process to revise and update the plan. In releasing this plan, SETDA is declaring to the states, to our strategic partners, to policymakers and to the wider education field that it is our intent to lead, inspire, and empower the education community to leverage technology for learning. We invite you to join us on our journey as we chart a better future for education, faster.


Name:Owen Ambur


Name:State Educational Technology Directors Association


Founded in 2001, the State Educational Technology Directors Association (SETDA) is the 501(c)(3) non-profit, national member association that serves, supports and represents the interests of U.S. state and territorial educational technology leadership. Based in the Washington, DC area, the organization is managed by an Executive Director and governed by a nine-member board of directors in accordance with organizational by-laws. Our work is supported via state membership dues, sponsorship contributions, and governmental and foundation investments.


  • SETDA Board of Directors

  • Jeff MaoChair, Maine Department of Education

  • Melinda StanleyVice Chair, Kansas State Office of Education

  • Cathy PoplinTreasurer, Arizona Department of Education

  • Rick GaisfordSecretary, Utah State Office of Education

  • Laurence CoccoNew Jersey Department of Education

  • Peter DrescherVermont Department of Education

  • Karen KahanTexas Education Agency

  • Neill KimreyNorth Carolina Department of Public Instruction

  • David WalddonEmeritus (formerly Washington State Office of the Superintendent of Public Instruction)

  • Laura GramlingThe 2013-16 SETDA Strategic Plan is a product of the SETDA Board of Directors, committee leadership and staff. In developing and implementing a year-long inclusive process to solicit SETDA member and partner input, SETDA was assisted by Laura Gramling of CoVision, Inc.

  • SETDA Committee Leadership

  • Kathleen BarnhartIllinois State Board of Education

  • Stuart CiskeWisconsin Department of Education

  • Julia FallonWashington State Office of the Superintendent of Public Instruction

  • Mike LeadinghamKentucky Department of Education

  • Shannon ParksAlabama Department of Education

  • Lenny SweenyPennsylvania Department of Education

  • Bruce UmpsteadMichigan Department of Education

  • Carla WadeOregon Department of Education

  • SETDA Staff

  • Doug LevinExecutive Director

  • Geoff FletcherDeputy Executive Director

  • Tera DanielsDirector of Administration & Membership

  • Christine FoxDirector of Educational Leadership & Research

  • Jennifer FritschiDirector of Strategic Partnerships

  • Lia DossinManager of Online Community & Technology

  • Verda McCoyIn addition, the SETDA Board of Directors would like to thank Verda McCoy, eTech Ohio, for her participation in our August 2012 strategic retreat.