Strategic Plan for IAP2 USA
Start: 2011-04-31, End: 2013-12-30, Publication: 2012-08-21
The elected 2011 board of the new US affiliate, IAP2 USA, met in Austin, Texas in March 2011 to develop a strategic plan for
the organization’s success. The strategy is designed to take advantage of and revitalize the assets that the affiliate possesses,
based on the founding and strong presence of IAP2 in the U.S. since 1990. These assets include: * Name/brand recognition based
on two decades of IAP2 in the US * Core of long-time, loyal members * Local chapters in several states/regions of the U.S.
* Key proprietary tools developed for the field, e.g., IAP2 Core Values, IAP2 Spectrum of Public Participation, IAP2 Code
of Ethics, etc. * Cadre of US trainers licensed to deliver IAP2’s signature training course in public participation * Attractiveness
to US members of affiliate’s association with an international organization * Diverse affiliations among our members, including
government, industry, nonprofits, elected officials, private-sector practitioners, researchers and educators * Similar organizational
diversity of affiliate board members, as well as a balance of board members involved for almost 20 years in IAP2 International
governance, and newer board members with fresh energy and enthusiasm for the affiliate’s mission.
One of the reasons that IAP2 USA is in a special position to fulfill this mission – and a key differentiator between us and
similar organizations – is the decision-oriented, objective-driven and values-based conceptual design for public participation
that has been at the foundation of the IAP2 “approach” since the inception of the IAP2 Certificate Training course over a
decade ago. While many organizations focus on a particular technique, IAP2 has always emphasized the importance of program
design and goals identification as a precursor and prerequisite for developing effective and meaningful public participation
processes. IAP2 has been a leader in the field, and IAP2 USA is committed to establishing that position in the United States
by being a preferred provider of the tools and concepts proven to elevate the quality and integrity of public participation.
Name:International Association for Public Participation - US Affiliate
IAP2 is both a new and an old organization. The International Association for Public Participation originated over two decades
ago in North America, comprising primarily U.S. and Canadian members. Since then, the organization grew successfully to include
members from many other countries, developed key concepts and tools for the practice of public participation, and created
an internationally respected certificate training program in the field of public participation, that is now offered in English,
Spanish and French.
- IAP2 USA Members: Key to establishing the mission of IAP2 USA was to examine who we serve. Traditionally, IAP2 has provided its members with
tools, supported chapters, provided guidance to elected officials and government agencies, trained practitioners in the field,
and served as a resource to potential users of public participation processes. After serious discussion and reflection by
the 2011 board, it became clear that IAP2 USA can and should serve the same groups going forward, BUT, given the newly-formed
status of the affiliate and its financial resources, the STRATEGIC choice and direction is to develop our program of services
and offerings in a PHASED fashion that prioritizes our ability to deliver based on our core assets and key supporters. Those
priority targets in order are: 1. Members 2. Chapters 3. Practitioners 4. Elected officials and other “consumers” While priority
and focus will be weighted towards key service targets, the board created a leadership and management structure to support
progress on multiple fronts (as referenced in the next section on Organizational Structure).
- IAP2 USA Chapters
- Public Participation Practitioners
- Elected Officials
- IAP2 USA Chief Technology Officer: In accordance with the board’s authority under our adopted bylaws, IAP2 USA has added to the traditional list of officers
the position of Chief Technology Officer (CTO). Increasingly, providing member services and managing and delivering public
participation processes rely on technological innovation and efficacy. IAP2 USA’s members are “wired” to the Internet and
expect sophistication and 24/7/365 access from us in that realm. From a financial standpoint, electronically delivering information,
communications, and tools/products is also highly cost-effective and sustainable. As such, having a CTO as a member of the
Executive Committee is considered crucial and strategic to our success.
- IAP2 USA Executive Committee: As permitted in our adopted bylaws, the board has delegated to the Executive Committee responsibility for the routine administrative
and financial management of the overall organization. The board has designated the Executive Committee to include the president,
vice president, treasurer, secretary and CTO. To conduct the work of IAP2 USA, the board created committees to provide, drive
and oversee the strategic initiatives and program offerings that are inherent to the mission of IAP2 USA... Each committee
is chaired by a different board member. To increases the effectiveness, strength and inclusiveness of these committees, their
membership comprises board and non-board members of IAP2 USA, drawing on the talents and resources of the entire organization.
- IAP2 USA Membership Development Committee: to maintain and increase membership and diversity, a critical imperative for our membership-based organization
- IAP2 USA Programs and Services Committee: to develop, assess and manage the tools we offer members and others
- IAP2 USA Chapter Relations Committee: to enhance and support the symbiotic relationship between the affiliate and chapters
- IAP2 USA Strategic Planning Committee: to ensure strategic analysis is maintained as an ongoing function... The Strategic Planning Committee will continue to evaluate
and report on progress toward fulfilling the strategic plan through each phase of the process. This committee will also provide
guidance to the board on updates and adjustments to the plan, and support the board’s formal annual review.
- IAP2 USA Strategic Advocacy Committee: to support the field of public participation and network with similar-minded organizations
- IAP2 USA Communications and Online Technology Committee: to provide an ongoing focus on this key component of service delivery and member satisfaction